The ultimate purpose of this advertising campaign is to generate a customer base & to strengthen the brand name and image.

 

The target market statistics, advertising objectives, industry surveys for the client and customers, advertising budget, promotional strategies & creative strategy and media detail and outline the projected advertising campaign idea as well as the actuality of the campaign.

 

The first chapters outline logistical steps and statistics that support the campaign, followed by the introduction of what the projected advertising campaign would entail. 

 

The photographs shown to the left were shot, styled, and edited by me for actual use in social media marketing For Vintage a la Mode.